I have blogged and just spoken a lot about Klout and social media influence. Today on Getting Social with Miriam the focus definitely was not on Klout however, the focus was on the topic of influencer marketing. My guest today on the show was Peter DeSouza. Peter is the part-owner of a company called Sociolus, which was established in 2011 and told us about the purpose of Sociolus, and how it is there to help small business owners use social media to get closer to customers. Peter is from London, UK and he studied History before becoming interested in Sales and Marketing. Peter has spent time at both Accenture and Deloitte working as a management consultant in the technology, sales and marketing space before focusing full-time Sociolus last year. Peter is also an avid blogger and writer and is very interested in how brands can get closer to customers. Outside of Sociolus Peter likes to spend time cooking, playing sports, writing and day dreaming about his next travel adventure. Lean more about influencer marketing by listening to the podcast. Peter had a lot of great tidbits to share.