In order to create a strong social media presence, you need to be consistently active on your networks. That being said, if you are looking to create online influence, you need to share good quality content that is relevant to your niche about 80% of the time- and to share content that is simply engaging about 20% of the time. If you are only sharing content that is relevant to your niche, others may see you as insincere, cold or closed off from forming any kind of relationship. If the only thing you share is irrelevant content, you will be seen as someone who is simply creating noise- or someone who is trying to game up a high Klout score. Others will not be impressed and will end up ignoring you. Therefore, you need to balance the type of content you share. If you are intending to share content that is simply engaging and not relevant to your niche, you need to do one powerful thing in order to ignite social media interaction! Get creative with how you share your content. Make it exciting, make it interesting and make it engaging. And by the way, you can tag your connections that like to be tagged to get their attention that you have shared something awesome.
I will give you some examples. For a while I have been sharing creative content on weekends. On Saturdays I share a picture of a dog on my networks, whether it is my dog or a picture of a dog that I find from a royalty free site to represent Dogurday- the replacement I like to use for Caturday. On Sundays I share pictures of sweets and desserts that I take at my local supermarket to represent Sweet Sunday- which is something I made up along the way. Let me tell you, it works because my connections are looking forward to my weekend posts.
Once in a while I have been sharing pictures of obscure places, and encouraging my connections to guess the locations. In fact, I did that today and the comments were pouring in. I shared a picture of what it appeared to be a small town at night, with “mountains” in the background. Some people guessed it was a small town in the Mediterranean, or in Germany- or were completely stumped. It was actually a picture of McMurdo Station in Antarctica- which is not anything close to what anyone had guessed, except for one person. I could tell that they had fun with the activity.
To summarize, if you are going to share content that may be irrelevant, make it stand out in a positive and interactive way. People do like that, and want to see it- and is a great tribe building tactic as well!