Social Media writer, Mary Green wrote an excellent post on Social Media Today about why finding work and clients through social media can be difficult. The fact of the matter is, there really is a lot of clutter and irrelevant stuff being spewed out through every network most of the time. There is a lot of social media noise! When that happens, it just frustrates people instead of attracting them.
This is why it is extremely crucial to develop relationships online, send out relevant,captivating, engaging and inspiring content, and becoming influential online. Never be the promoting type! That again is a huge turn-off. Remember, it is not an overnight process. Building influence and credibility online takes time, and just remember how Rome was not built in a day. However, that is how you will attract clients.
Because once you are known to be credible and influential in your field, anything that comes from you via your social networks will stand out in the middle of that noise.
Higher Quality Content As a content provider, over the past 8 years I’ve written blog posts for a variety of agencies and their clients. Combining this experience with my love of inbound marketing, I’ve come up with a few tips I think will help agencies and other writers provide [...]